Hack Squad brand specialist Simon Strong considers what people mean when they talk about a BRAND … I spent my formative business years in advertising (Saatchi & Saatchi, Bates UK, 141 WorldWide) and everyone talked about Brand. They talked about Brand Values, Brand Hierarchies, Brand Visions, Brand Onions, Brand Strategies, Brand ID’s, […]
Hack Squad sustainability and energy expert Mark Woodward muses on the energy usage for his business … While gazing out of my office window I am mesmerised by the relentless rotation of our two wind turbines. They symbolise all that we have achieved so far in our quest to develop a sustainable […]